Staying abreast of the latest trends in design and decoration is essential to understanding what decorative items consumers are looking for when they shop online.
And, in this regard, decorative candles are one of the most trending products and generate the most sales in decoration eCommerce.
Decorative candle trends
While decorative candles are a trend in themselves within the top online sales of decoration, it is also true that this is a product that evolves continuously to adapt to general decoration trends.
Next, we detail the trends in decorative candles that are shaping the current market, based on 4 fundamental aspects:
INNOVATIVE SHAPES: Beyond the classic columns, decorative candles now come in creative and artistic shapes. From geometric figures, such as spheres and hexagons, to more organic and abstract designs, candles become central pieces of decoration. Sculptural candles, which mimic shapes of plants, animals, or abstract elements, are particularly fashionable, serving as focal points in interior decoration.
SIZE AND SCALE: Large candles are gaining popularity. These candles, which can be both tall and wide, create a very significant visual impact and are ideal for spacious areas. On the other hand, mini candles are perfect for more intimate spaces or grouping in a decorative set.
COLORS AND PATTERNS: The color palette for candles has greatly expanded. While neutral and pastel tones remain popular for their versatility, strong and bold colors are emerging, especially to accentuate modern and eclectic decoration styles. In addition, patterns, whether stripes, dots or even textures inspired by nature, add a dynamic touch to traditional candles.
TYPES OF WAX: Sustainability has become a key factor in the choice of wax. Vegetable waxes, such as soy and coconut, are highly sought after for their clean burning and reduced environmental impact. In addition, these natural waxes offer a smooth surface and creamy texture that beautifully complements colors and fragrances.
INNOVATIVE FRAGRANCES: Although it is not a visual aspect, the trend in fragrances for decorative candles is a crucial complement to their design. Combinations of unusual and customized scents are on the rise, offering unique olfactory experiences that enhance the desired ambiance.
The current trends in decorative candles reflect a fusion of functionality and art while expressing creativity and environmental awareness. These elements, combined, make candles stand as elements in the decoration of any space.
5 reasons why selling candles online is one of the best decoration products
Decorative candles have become a star product of eCommerce decoration due, among other factors, to their versatility, aesthetic appeal, and ability to create cozy environments.
Let's detail the main reasons behind their success:
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Versatility in decoration: Candles adapt to any decorative style, from minimalism to boho chic. They are perfect for adding a touch of warmth and elegance to any room in the home, such as living rooms, bedrooms, or bathrooms. In offices, candles can transform a workspace into a more relaxed and welcoming environment, fostering creativity and well-being. In the commercial sector, such as in stores or restaurants, candles provide an intimate and sophisticated atmosphere, improving the customer experience.
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Ambiance for events: In professional events, such as presentations or team buildings, candles can be used to create an inspiring and focused environment. On the other hand, in personal events, like weddings, decorative candles add a touch of romance and magic, being a key element in decoration. Their soft and warm light provides an intimate and cozy atmosphere, ideal for all types of events.
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Diversity of options: There is a great variety of decorative candles on the market, with different colors, sizes, aromas, and materials. This allows them to suit any decorative preference or need. And, in addition, they can also be combined with various styles of candle vessels, which provides even more decorative options.
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Sustainability and ecological trends: With the growing interest in sustainability, ecological candles, made from natural waxes and with cotton wicks, have become very popular. These environmentally friendly options attract a public consciousness of their impact on the planet.
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A timeless gift: Candles are an ideal gift for any occasion, thanks to their universality and elegance. They are a safe choice, as they are almost always well-received and appreciated. Their timeless nature ensures they never go out of style.
Decorative candles are a success in eCommerce decoration due to their ability to improve any environment, their adaptability to different styles and events, and the variety of options available.
Therefore, they are a product that is not just a mere decoration object, but also an essential element to create experiences and generate emotions in various spaces and occasions. So, do not hesitate to count on us to expand your eCommerce stock in decorative candles.
